Posted in Thoughts

So Long 20-20

https://www.amazon.com/dp/B07JCJFND6

Happy New Year 2021, Good-Bye 2020

This year has been filled with many ups and downs. While some of you have been forced into quarantine and sought to fill your time with delicious books, I and many others were considered essential employees. For those of us blessed or forced to remain on the job, we’ve had to deal with more regulations and responsibilities. While my job isn’t an important one like being on the frontline nursing the sick, it is still considered essential and I try to do it with respect and grace. Working with the public I filled a role that many people felt was a necessity. For me, the biggest service I felt I could give to my friends and neighbors was a kind word and a caring heart. I have to admit that this year has been exhausting. Between the politics and the virus, family tragedies and dramas, extra responsibilities and expectations at work and in the public, I have been a bit overwhelmed. I’m sure I’m not the only one who has felt the weight of this year.

While we bid good riddance to this year with its many awful moments, I want to take this time to also reflect on the things that were wonderful and special about this year. I have two new grandbabies, twin boys who are healthy and after losing a grandson in May of this year, that is extremely important. I have a new and improved relationship with two of my sons and their families.

I have never been one to put myself out there, but due to Covid19 and having to do more online, I have started volunteering. I attended the RWA (Romance Writers of America) National conference and even hosted an online chat room. I have been able to attend the Heart of Carolina RWA meetings regularly and I’ve even accepted a position of leadership with the group. Our local writers’ group, the Pamlico Writers is still struggling to stay afloat during this time. Only a small handful of members attend the monthly Zoom meetings.

This year has been a struggle for so many. I know that I and my family have been blessed. My father-in-law has been the only one to truly suffer from the virus. He spent two weeks in the hospital but is thankfully well. Most of the family has kept working in one capacity or another. There have been a few struggles, some days it seems it is two steps forward and three back but with the grace of God and the help of family and friends, we are managing.

I know for many this year has been so much worse. Many have been trapped in their homes due to health concerns and regulations. Many have lost jobs, struggled financially, lost businesses and homes. Many have buried loved ones.  Our schools and small businesses have felt the greatest burden, trying to navigate a new world with new needs. Living in rural America where we are half-quarantined already has given us a bit of freedom people in larger communities haven’t had.

This year has been stressful on many levels. I only published two of the three books I’d planned. I’m hoping 2021 will be a more productive year. I have devoted more time to marketing and learning about marketing. I’ve come to realize that there are only so many hours in a day and I can only do so much within those bounds. If you haven’t taken Sarra Cannon’s HB90 course and you are a small business owner, especially an indie author, I suggest you take it the next time she offers it. It helps you understand how much time you really have and how to use it. I would also suggest her YouTube channel Heartbreathings, and her Publish and Thrive course. Sarra’s YouTube channel helped me through much of this year. Her uplifting spirit and honest approach to problems made me feel as if I too could be a best-selling author.

I’m ending this blog with some highlights from my year on my website and will follow it soon with my 2020 book list and highlights from my Creekside Café Author interviews.

Happy New Year!

HB90 w/ Sarra Cannon

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Posted in event, inspiration, Thoughts, writing inspiration, Writing tips

Combating Writer’s Block

Writer’s Block

I hosted a Writer’s Block Meet Up on RWA’s virtual conference. It was a great, small meet up group that allowed us to discuss different subjects. Although the main focus was writer’s block, the discussion made me realize that there are a lot of things that can cause writer’s block.

How has Covid effected your writing? Are you in quarantine writing more or are you like me, working and feeling exhausted? My writing has suffered during the virus. I’m considered an essential worker. I manage a liquor store. People are working from home or are staying at home. But it wasn’t just the increase in sales but the worry and concern over what this virus could do to me or to my family. Working with the public, having extra responsibilities to keep us safe, fear of bringing it home, all of this made it difficult for me to write. I finished Janie’s Secrets during Covid, it was nearly a month later than I’d planned but I did finish it. Unfortunately, that put me behind on other things I wanted to write like the novella for the Heart of Carolina and The New Romance Café. Covid has just zapped me.   

What do you think is the biggest cause of writer’s block? I rarely have trouble thinking of things to write. I have trouble finding time to write. This year has been difficult with the extra stress, work and grief. I have a large family, a home, a mother who depends on me, a husband who’d like a little attention occasionally, and then there is the marketing and promoting that also takes time.

The worst time I had with writer’s block was after we lost our home to fire followed by losing my dad the next year, then Hurricane Irene destroying my mother’s home, and she falling and breaking her hip. I had a difficult time getting back into the swing of writing. Chrome Pink took several years to get written, but writing it was what helped me out of my writer’s block. One of the first things I did to help with my own writer’s block was take online classes. I also attended a local writer’s conference. I began my own writer’s group. I pushed through the block and just started writing. I wrote less than 500 words a day at that time and not every day then. Making it a habit, as often as I can a daily habit, pushing myself to write more, competing in Book in a Week and NaNoWriMo has also helped fight through the writer’s block.

Do you have any hacks to help you combat writer’s block? Normal writer’s block, i.e. fatigue, stress, lack of time, I fight in a variety of ways.

Exercise:

I love to dance. Sometimes a little music and movement can shake something loose in the muse.

A walk. My town is the inspiration for my series, a walk around town puts me in touch with my muse. I often take photos which I use on social media, so my walk is a two-for, or three-for as it’s also good for me.

Playing with my grandchildren, two of my grands live next door and whenever they call for grandma, I can’t say no. I mean, who could say no to two adorable little boys?

Write:

Write something different.

Try poetry. Write a poem or song, try writing it from your character’s POV.

Write an interview with your characters. Ask them the hard questions.

Write an article, blog post, advertisement, or synopsis.

Write until you have a breakthrough.

Read:

Maybe you need to read over what you’ve written and see where you’ve gone off the rails.

Rethink, replot, or rewrite until you see your way out of your schlump.

Read a craft book to help you write better.

Read and relax.

Listen: this was suggested in our discussion this morning and I cannot believe I didn’t think of it because I do this.

Audio-dramas or books: listen to your favorite performances or authors and pay attention to how they write or put words together; or listening to craft books on writing.

YouTube videos or podcasts: there are several tutorials on the craft and business of writing. They can inspire you to write better or give you new ideas.

I’d love to hear how you combat writer’s block. Share your tricks and hacks.

Posted in inspiration, quarterly goals

Q2 and Covid-19

My Q3 Goals

Quarter Three Begins

As I plan my goals and tasks for Q3, I stop to look over what I have and have not accomplished in Quarter 2. For those of you who aren’t sure what I’m talking about, I took an online program with author Sarra Cannon called HB90. In her HB90, she teaches us to break our goals down into manageable pieces to be completed over a three-month or 90-day period.

Last quarter was my first full quarter since taking the course and Covid-19 derailed a lot of my plans. I know that sounds like an excuse and it is. Like any self-employed business owner, you have to find a way to work even when the world is turned on its head.

That being said, I am still proud of what I accomplished. Some of which wasn’t on my original plan but due to the virus I altered it after I made it to try to salvage as much as I could. So, I’ll take you through the original breakdown and then tell you how I compromised.

Goal #1: Learn KDP Rocket and Increase Sales, Promote Older Books financial goal of $200, $300 or $500 (name has changed to Publisher Rocket)

https://kindlepreneur.com/

I tried to watch the training videos, but I needed to be at my computer in order to follow along. Not something I could do while at work. Excuse: too tired after selling booze all day to people who were staying home and drinking. Compromise: KDP YouTube Videos as well as D2D YouTube Videos and several other writing-business videos. I also joined All Author where I am promoting three of my books and I took out an ad with Bargain Booksy for Chrome Pink selling over 100 eBooks in one day.

My approximate sales for the quarter were $430, mostly in paperback sales locally. My Ebook sales were the best they have been: D2D: $14, Amazon: $50.

My AllAuthor profile page

While I met my second goal and wasn’t far off of my highest goal, the virus kept me from having a book signing and really promoting Red Steel, the book that came out in February. I’m going to count this goal as a win, but I will be watching those videos this quarter!

Another part of this goal was learning about SEO (search engine optimization) and META data. I think I’m getting a little better at this, but I still can’t say I understand it. This is all about the words you choose to describe your work in order to get the most attention. People cannot read my books if they don’t know they exist. So, promoting my books and my blog are an important part of the marketing I’m trying to learn.

Goal #2 Finish, Publish & Promote New Book to Increase Sales $200, $500 and $1000

Well, I finally finished writing, editing re-editing, editing again and last night I uploaded the printed book… Janie’s Secrets to KDP and ordered proof. I haven’t yet formatted and uploaded the eBook. I’m only about a month off of my goal but Covid! I really allowed myself to get derailed for about a month. At first, I was a little freaked out over the news, plus I was extremely tired both physically and mentally. People were coming in the store buying a lot of liqueur so afraid they’d close us down. It has just now started slowing down some but it’s still not back to normal.

The name was changed several times during the writing process until I settled on Janie’s Secrets. I’ve already worked out the title for the next book and I’m playing around with the third. I’m a little bit ahead here as I’ve already started planning the next two books. I’d like to be able to put out four books a year but right now, I’ll settle for three.

Since I just finished the book, I’ve not made any money from it or even planned any ads. I have started the cover reveal. I have a few things planned but I’ll add those to my Q3 goals. Have you seen the cover? I am so proud of the cover. I’m so thankful to my daughter-in-law Katelynn Hollister for taking such an awesome photo and to her friend, Raven Rayann who is such a lovely young woman and a perfect candidate for my Janie.

I love this cover!

Goal #3: Start a Newsletter, Get a following and Increase Blog following by 100, 200, or 500

Ha, ha! Yeah! Okay, I did the newsletter and I’m proud that I started with 14 and now have 48 in only three months. I call that a win. According to my website I have over three thousand followers but only 252 on WordPress.com, 14 have signed up to receive email notifications and nearly three thousand follow me on social media. Interesting and much more than I expected. I think they must include my followers on Facebook and Twitter.

Part of my goal was to have book signings and other appearances. Just before Covid restrictions I’d taken books around to different places hoping to get my name out and then everything shut down.

My author interviews for my website have increased this month with a free promo group I joined on Twitter, Shameless Self-Promo. I even had my own interview with Rebellion Lit. I submitted Red Steel to Kindle Review Reader’s Choice Award. If you get the chance, I’d appreciate your vote, I’ll post the link.

https://www.thekindlebookreview.net/2020-readers-choice-awards/

Thriller, Sherri Hollister, Red Steel

While I may not have accomplished all of my goals this past quarter, I feel that I have succeeded in accomplishing the bulk of them.

I’m working on this quarter’s goals and hope you will continue to be my inspiration and cheerleaders. My goals so far are to finish publishing Janie and start on her sister, Roxy’s story. I am determined to understand more about META data and SEO, and the business of writing and marketing. I’m hoping to build up my newsletter and social media following, and of course, sell more books!

Thank you all for you support. It means so much to me to have you on my team.

Proofs arrive next week!
Posted in inspiration, Thoughts

Celebrating Small Accomplishments

My First Quarter Goals

January 2020 started with a lot of promise and hope. I am still trying to hang onto that feeling. It is not easy during this time of Covid-19 to keep up that optimistic spirit. Like many of you, I am still working and though there are safety measures in place, I don’t have a lot of faith in them. It is nearly impossible to protect ourselves 100% from the virus if we are out in the public, but are we, or am I making myself crazy worrying about something that may never be a problem for me or won’t be that bad if it is. I am trying to be cautious and smart but I’m also just trying to live each day. I have allowed myself to get overwhelmed and overwrought, it is time to take back control. Today, I’m celebrating each new milestone I have made in my writerly journey. So, join with me and celebrate your journey too. Tell me what this quarter has brought you. What did you do? Big or small, it is important to celebrate each day and each accomplishment.

Ad came out just as everything was closing for quarantine!

One of the greatest things I did this quarter was take Sarra Cannon’s Publish and Thrive Course. I wish I had taken it sooner. This was an awesome program for indie authors. Even after publishing five books, there is still so much I needed to learn. After her Publish and Thrive Course, I decided to take her HB90 Bootcamp. Now this program isn’t just for authors, it is for anyone trying to get organized, but it does have a strong focus on authors because Sarra is an author too. She only offers these programs a couple of times a year but once you sign up for the program you can sit in whenever she is giving the course. She sends updates to her previous students and she gives free video lessons on YouTube or you can check out her website http://www.sarracannon.com. I know, I sound like an ad for Sarra Cannon and perhaps I am. Sarra is such an uplifting person, listening to her YouTube videos has been a great help to me during this pandemic scare. If you are looking for a great YA story, check out her The Witch’s Key videos, she has been doing live all month.

My notebook for Publish & Thrive

In Sarra’s Publish and Thrive Course she suggested authors have a newsletter to stay connected to their readers. As we have recently seen Facebook and Amazon do little to help us reach our readers and keep them informed. I started out with three people receiving my newsletter. My first official newsletter for April had 15 (two of those myself), and I have now increased it to 22 real followers. Nine of those in the last month. Thank you for supporting my efforts and I hope you like the new short story I wrote just for you.

While I have been struggling to write the new story (not because I don’t know what happens but because I am exhausted and just have no energy to write), I am happy to share some of Mike and Janie’s back story. It was fun to go back in time and write about how their romance started and tanked. I plan to use some of this in the novel but for those of you who signed up for the newsletter, you have all of the details.

writing Mike and Janie’s romance both past and present

Another part of the struggle is I have three stories planned and as a pantser I’m having to plan or plot my stories because it is too much to do in my head. I want to weave these three together and it feels like I am trying to unknot a necklace chain with low light. I know how to untangle it if I could just get a hold of it. I do have about 20K of this new novel written, that is probably a third of it. So, I am hopeful I can finish it this month. I just need to focus.

My HB90 Board

There is so much to learn when you are an indie author. After five books I still feel I do not know how to market or promote myself and my books well. I am constantly searching for ideas that will work and not cost a fortune. Those of you who repost my book promos and post reviews on my Facebook page, Amazon, Bookbubs or Goodreads, thank you. Your efforts do more to help me than anything I can pay for. I still believe that word-of-mouth advertising is the best advertising there is. Thank you for supporting my dream.

home for lunch, I can’t believe I won

Many of you saw where I won The Heart of Carolina RWA’s Christine Hyatt Service Award. When I opened my box and read the letter, I cried. The award is for my work as moderator or as I call it, host of the Book in a Week challenge. This is a monthly writing challenge where participants set their own writing goals and we try to encourage each other to achieve it. We are mostly a group of women, with an occasional brave man joining us. We share our triumphs and our challenges. While I try to be cheerful and encouraging, I know there are times I drop the ball. When I do, there is someone else who takes up the slack. I couldn’t do this every month without the rest of the group. Some months there are only a few of us and others we fill the board, but many who aren’t even participating still take the time to cheer the rest onward. Being a part of this group has allowed me to reach my own writing goals.

Before I end this celebration, I want to thank the handsome firefighters and EMTs who recently bought my book, Red Steel. The book was a love story to the men and women who volunteer. I admire our local fire and rescue station. They were there for my family when we lost our home to fire and when my father died. They are true heroes. When one of the young firefighters sent me back a message that he loved the book and wanted to read the rest of the series, I felt I had accomplished my goals. I’m celebrating today, not a million sales. I may only have a hundred or so, but that’s okay, because I love writing the books and you like reading them, so I’m calling it a win.

I appreciate your support!

Thank you all for celebrating with me as we close this quarter. I may not have reached all my goals but that’s okay, I still have plenty to be happy about. I hope you do too.

If you haven’t signed up for my newsletter please do, you do not want to miss Mike and Janie’s teen romance. If you have read my stories and you like them, please don’t forget to write a review, it makes a HUGE difference.

Newsletter button below!

https://mailchi.mp/25b327a3db97/httpssherrilhollistercom?fbclid=IwAR2hPuEhZq–scBNEXJjNgB2BNgqMjLa64yqq43LU2_yx-GO9nKPUo9Shpk

Posted in inspiration, Thoughts

Where does the music take you?

During this time of upheaval music is a balm for the soul. I find myself singing old gospel songs to comfort myself. Weird songs pop into my head and strange moments. This has always been a problem for me, it’s like I have my own playlist in the background of my life.

Has anyone seen the new television show “Zoey’s Extraordinary Playlist?” I’ve not seen it yet but often think, this could be my life. As a kid, and even as an adult, it was not unusual to be talking to someone and their words, or even my own, would trigger a musical response. I have a couple of daughters-in-law who understand this and can even have conversations laced with songs.

Music has always been a large part of my life. I sang in church as a little girl. I was the loudest, not necessarily the best one in the crowd. Years of smoking damaged my voice but I still belt one out either for my own pleasure, exercise or when I get the chance, in church. I still love to sing. My mom and I often sing while traveling.

When my children were small and we had to go places we would sing or play games, this was before iPhones and computers were popular. My older grandchildren also grew-up singing with grandma. They have also influenced the playlist in my head.

When I think of songs that reflect my mood they run the gamut of old gospel, rock and country but interspersed amid these oldies are also some newer songs, songs my children and grandchildren have gifted me with.

This week I’ve tried to write. It has come in fits and starts but a conversation with my oldest son, my granddaughter’s birthday and a determination to keep my chin up and count my blessings has me on the computer this morning. I’d like to challenge each of you to send me your playlist. What songs lift you up when you are down? What songs make you feel sexy, silly, sad, nostalgic? What songs remind you of your spouse, your best friend, your parent? Share your songs and a little story. Let’s get through Covid-19 together. Let’s lift each other up with our stories and songs. Send a smiley face emoji or GIF, send a card, make a phone call, whatever you can do, let others know you care. God Bless and I hope this is over soon!