The Multiple Personalities of an Entrepreneur
Recently I was asked if there was an author whom I admired and why. Well, there are several authors who have inspired me. Many who have personally helped me with my writing and my publishing career. But one author I’ve yet to meet, Jayne Ann Krentz is on my bucket list. JAK has inspired me not just because of her success but also because of her failures. When her sci-fi romances didn’t sell under the penname Jayne Castle, Jayne tried another penname and began writing historical romances. When they didn’t sell, she tried writing contemporary romances. Suddenly all of her books under three different pennames started selling and she became an overnight success with several years’ experience. I say that as a joke, because when we find a new author and think wow, they’ve made it. We don’t always see the years and hard work it took to get there. Now, Ms. Krentz is traditionally published so her story is a bit different than others who have gone the indie route, though I see her and others using the indie methods of marketing to be proactive especially since Covid.
As an indie author we have to wear many hats. We have to be creator, planner and marketer, as well as seller. If you are a creative, whether you are a crafter or a builder, a mechanic or painter, if you are your own boss, you have to wear many hats. It takes different personalities to handle each aspect of the business of being an entrepreneur. For most of us, we would like to just be the creators. We like to make things and that is where we excel. To set up a business plan and figure out how to sell your wares isn’t the same mindset or personality as the person who created the work. You have to put on a new hat and think differently. For many of us we have to train ourselves to do this.
How do you learn to be a businessperson? For an indie author and publisher, we are learning two sometimes three businesses. We want to write the best possible stories, so we learn the craft and business of writing. We want to sell those stories, so we have to learn to market them. If you are looking for a business loan you need to be able to show what your expected growth is. There are several resources but there are also scammers. Who do you trust? This is why I joined RWA: Romance Writers of America and my local chapter, The Heart of Carolina. It’s what I hope to give to my writer’s group in Washington, the Pamlico Writers’ Group and it’s the resource I am so thankful I receive from ALLi, the Alliance of Independent Authors.
I will be speaking at the Carteret Writers’ Conference in April on Why ALLi and I’ll be giving a brief talk March 28th to the Pamlico Writers’ Group via Zoom on ALLi as a practice run. If you are interested in learning more about what ALLi has to offer or joining Pamlico Writers’ Group or attending the Carteret Writers’ 40th Anniversary Conference, I have provided links below.
The Carteret Writers website for information on their upcoming conference. https://carteretwriters.org/
If you are interested in joining the Pamlico Writers’ Group. https://thepamlicowriters.org/
For more information on ALLi, Alliance of Independent Authors. https://www.allianceindependentauthors.org/