Q2 and Covid-19

Quarter Three Begins

As I plan my goals and tasks for Q3, I stop to look over what I have and have not accomplished in Quarter 2. For those of you who aren’t sure what I’m talking about, I took an online program with author Sarra Cannon called HB90. In her HB90, she teaches us to break our goals down into manageable pieces to be completed over a three-month or 90-day period.

Last quarter was my first full quarter since taking the course and Covid-19 derailed a lot of my plans. I know that sounds like an excuse and it is. Like any self-employed business owner, you have to find a way to work even when the world is turned on its head.

That being said, I am still proud of what I accomplished. Some of which wasn’t on my original plan but due to the virus I altered it after I made it to try to salvage as much as I could. So, I’ll take you through the original breakdown and then tell you how I compromised.

Goal #1: Learn KDP Rocket and Increase Sales, Promote Older Books financial goal of $200, $300 or $500 (name has changed to Publisher Rocket)

I tried to watch the training videos, but I needed to be at my computer in order to follow along. Not something I could do while at work. Excuse: too tired after selling booze all day to people who were staying home and drinking. Compromise: KDP YouTube Videos as well as D2D YouTube Videos and several other writing-business videos. I also joined All Author where I am promoting three of my books and I took out an ad with Bargain Booksy for Chrome Pink selling over 100 eBooks in one day.

My approximate sales for the quarter were $430, mostly in paperback sales locally. My Ebook sales were the best they have been: D2D: $14, Amazon: $50.

While I met my second goal and wasn’t far off of my highest goal, the virus kept me from having a book signing and really promoting Red Steel, the book that came out in February. I’m going to count this goal as a win, but I will be watching those videos this quarter!

Another part of this goal was learning about SEO (search engine optimization) and META data. I think I’m getting a little better at this, but I still can’t say I understand it. This is all about the words you choose to describe your work in order to get the most attention. People cannot read my books if they don’t know they exist. So, promoting my books and my blog are an important part of the marketing I’m trying to learn.

Goal #2 Finish, Publish & Promote New Book to Increase Sales $200, $500 and $1000

Well, I finally finished writing, editing re-editing, editing again and last night I uploaded the printed book… Janie’s Secrets to KDP and ordered proof. I haven’t yet formatted and uploaded the eBook. I’m only about a month off of my goal but Covid! I really allowed myself to get derailed for about a month. At first, I was a little freaked out over the news, plus I was extremely tired both physically and mentally. People were coming in the store buying a lot of liqueur so afraid they’d close us down. It has just now started slowing down some but it’s still not back to normal.

The name was changed several times during the writing process until I settled on Janie’s Secrets. I’ve already worked out the title for the next book and I’m playing around with the third. I’m a little bit ahead here as I’ve already started planning the next two books. I’d like to be able to put out four books a year but right now, I’ll settle for three.

Since I just finished the book, I’ve not made any money from it or even planned any ads. I have started the cover reveal. I have a few things planned but I’ll add those to my Q3 goals. Have you seen the cover? I am so proud of the cover. I’m so thankful to my daughter-in-law Katelynn Hollister for taking such an awesome photo and to her friend, Raven Rayann who is such a lovely young woman and a perfect candidate for my Janie.

Goal #3: Start a Newsletter, Get a following and Increase Blog following by 100, 200, or 500

Ha, ha! Yeah! Okay, I did the newsletter and I’m proud that I started with 14 and now have 48 in only three months. I call that a win. According to my website I have over three thousand followers but only 252 on WordPress.com, 14 have signed up to receive email notifications and nearly three thousand follow me on social media. Interesting and much more than I expected. I think they must include my followers on Facebook and Twitter.

Part of my goal was to have book signings and other appearances. Just before Covid restrictions I’d taken books around to different places hoping to get my name out and then everything shut down.

My author interviews for my website have increased this month with a free promo group I joined on Twitter, Shameless Self-Promo. I even had my own interview with Rebellion Lit. I submitted Red Steel to Kindle Review Reader’s Choice Award. If you get the chance, I’d appreciate your vote, I’ll post the link.

https://www.thekindlebookreview.net/2020-readers-choice-awards/

While I may not have accomplished all of my goals this past quarter, I feel that I have succeeded in accomplishing the bulk of them.

I’m working on this quarter’s goals and hope you will continue to be my inspiration and cheerleaders. My goals so far are to finish publishing Janie and start on her sister, Roxy’s story. I am determined to understand more about META data and SEO, and the business of writing and marketing. I’m hoping to build up my newsletter and social media following, and of course, sell more books!

Thank you all for you support. It means so much to me to have you on my team.